Acknowledge that Tweak is moving forward. The Warm Up range served its purpose perfectly, but to bring in the new era, the old guard has to go. This makes the customer feel like they are part of the brand's evolution.
Headlines:

• Out with the Old, In with the Bold.
• Clearing the Way for What’s Next.
• Final Reps for the Warm Up Range.
  Copy Snippet:
  "We’re leveling up, and that means making some hard goodbyes. The Warm Up collection is officially leaving the building. It’s been real, it’s been seamless, but it’s time to move on. This is your final warning to grab the seamless tech you love before we wipe the slate clean. Get them before they’re ghosting you."