Tweak Me Online was born out of frustration.
Joanne Thorpe is a qualified personal trainer, CrossFit athlete, and mum of two girls. She knows what it means to demand a lot from your body — and from your gear.
In 2017, living in Dubai and training hard every day, she hit a wall that no amount of motivation could fix: every pair of underwear she owned was letting her down. Visible panty lines. Bunching. Riding up mid-WOD. She tried everything on the market. Nothing worked.
So she built something that did.
Tweak was born in the UAE — designed in gyms, tested on runs, refined through CrossFit boxes — for women who refuse to compromise on how they feel when they move. The name says it all: sometimes all it takes is a small tweak to get everything right.
In 2020 Joanne relocated to Brisbane, Australia, bringing Tweak home with her. Today she runs the brand from Brisbane alongside raising her two daughters — proof that you really can build something meaningful around the life you already live.
Bamboo fabric. Seamless construction. Zero visible lines. No excuses.