About Tweak – Born to Move, Built to Empower
Underwear that works as hard as you do. This is our story.
At Tweak, we believe power starts with what you wear underneath. We’re a women’s athletic underwear brand built to move, sweat, and perform with you, no compromises.
Founded in the bold heart of Dubai in 2017, Tweak was born from the passion and frustration of athlete and founder Joanne Thorpe. After one too many workouts ruined by chafing and discomfort, she laced up for a 20-km run that sparked a revelation: the less, the better. From that sweaty spark, the first Tweak thong was born minimal, mighty, and made to move.
Comfort Meets Function: Seamless design. Flexible waistband. Performance fabrics that wick sweat and never quit.
Sustainably Sourced: We use eco-friendly materials like bamboo soft on you, gentle on the planet.
For Women, By Women: We know your body. We move like you move. Our designs flatter, support, and stay put.
Empowerment, Always: Our goal? To help you feel unstoppable like you're wearing nothing, but ready for anything.
Every pair of Tweak underwear is engineered to outlast the grind wash after wash, workout after workout.
We’re not just here to support your booty. We’re here to back your hustle.